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Our Story

Humble Beginnings

     The story of OPT label began more than 18 years ago, when Ethan Xu started his business at home with his wife. Ethan Xu didn't know much about the label industry, but he was enthusiastic about business and saw the future of the industry -- even though the company had only the most basic label printing equipment.

 

     Mr. Xu started with basic skills and hired a small direct-sales team. With a passion to delight his customers, Mr.Xu and his new sales team took to the streets looking for opportunities.

 

     Once the tasks and principles are in place, Mr.Xu starts hiring more like-minded people who can help him realize his vision for the company. Slow early sales have led to some sleepless nights, but not for long. In 2005, the company's values and message began to resonate with potential customers, and the team generated enough sales.

     What they don't know is that the 2015  will soon open more doors for them than they can imagine. Before long, the company was bigger than its first factory and had to find a bigger building. As sales continue to grow, Mr. Xu continues to invest in his team, equipment and new technology.

 

Building a Legacy

      After an expansion and relocation, Opt Label now has a 4,404 sq meters production facility and has grown into one of the largest barcode label manufacturers in China. The mission and principles that General Manager Mr.Xu instilled in the team more than 18 years ago are as important today as they were when he started.

 

     These principles have kept our customers coming back and allowed us to grow over the years while also exceeding their expectations and helping them grow their business across the board. These customers have played an important role in our winning many industry awards.

Where We Are Today

     Today, you will find flexographic、digital priting、Japan four rotary printing presses and Japan Lindko intermittent rotary printing presses in production workshops. Our equipment operates 20 hours a day, 6 days a week, to meet customer needs and to reduce lead times as much as possible. We are focused on constantly reinvesting in our equipment and expertise to meet the changing needs of our customers.